Tailored IT for a growing business – the CRÉATION GROSS story
Within 13 months, CRÉATION GROSS replaced its outdated ERP system with Microsoft Dynamics 365 Finance & Operations and IN:FASHION by SPH. The result: automated workflows, optimised inventory management and reduced logistics costs. Working closely with SPH, a future-proof IT infrastructure was created for greater efficiency and scalability.
Tradition meets innovation:
CRÉATION GROSS GmbH & Co. KG has almost 100 years of experience in men’s fashion. With the brands CARL GROSS and CG – CLUB of GENTS, the company stands for top quality, craftsmanship, and modern design.
From its headquarters in Hersbruck, Germany, CRÉATION GROSS operates its own sewing facility for small series and prototypes, as well as an 11,000 m² logistics centre. With 200 employees at its headquarter and 7 factory outlets, the company’s network extends to over 48 export countries. In addition, CRÉATION GROSS operates production facilities in Germany, Lithuania, Turkey, Ukraine, Uzbekistan, and Bosnia.
To drive further growth, the company needed an IT system as modern and dynamic as its collections.
The challenge:
An IT infrastructure ready for modernisation
The old ERP system – a heavily customised Microsoft Dynamics AX 2012 – had reached its limits. It was complex, required manual workarounds, and lacked the flexibility for future growth. CRÉATION GROSS realised that it was time for an ERP solution that:
- Centralizing processes,
- Optimizing warehousing, logistics, and production,
- Automating customs and invoicing processes,
- and providing a seamless EDI connection for wholesale partners.
The search began for the right solution and the ideal partner.
The decision:
Microsoft Dynamics 365 and IN:FASHION by SPH
After a thorough evaluation, CRÉATION GROSS chose Microsoft Dynamics 365 Finance & Operations, combined with IN:FASHION by SPH – an ERP solution specifically designed for the fashion industry.
What makes this combination so powerful?
- Omnichannel management across wholesale, retail, and e-commerce
- Automated workflows to speed up production and distribution
- Intercompany capabilities for seamless integration of international manufacturing sites
- Intelligent inventory monitoring to avoid stock-outs
The choice of implementation partner fell on SPH, a company with deep industry expertise, proven best practices, and an agile methodology – a real game-changer for the project.
Agile & efficient:
ERP implementation
in 13 months
The implementation of Microsoft Dynamics 365 at CRÉATION GROSS followed a clear roadmap, high flexibility, and an agile approach – completed in just 13 months. The project kicked off in March 2022, and the new system went live in April 2023.
The implementation focused on efficiently mapping complex business processes, making inventory management smarter, and harmonizing IT systems to ensure seamless operations. Thanks to SPH’s agile methodology, the ERP system was introduced step by step and continuously adapted to the specific requirements of CRÉATION GROSS.
Noticeable improvements were already evident during the roll-out phase – increased transparency, more efficient processes, and optimized management of business processes.
Smarter planning & more efficient production:
How CRÉATION GROSS improved its production
One of the highlights of the digital transformation was the optimisation of production processes.
The setup:
- Passive contract finishing & direct sourcing
- Complex bills of materials with up to 150 individual components per blazer
With the new ERP solution, the management of production orders became more precise – taking into account the capacities of manufacturing partners.
But that was not all:
- Automated customs processing – including supplier verification & customs preferences
- Improved pre- & post-calculation – transparent costs & targeted margin optimisation
- Intelligent inventory planning – reduced material waste & cut-off losses
- Automated production planning – increased flexibility for re-orders
The result? Less administration, greater efficiency, and full control over processes.
Measurable success: What the new ERP really delivers
By implementing Microsoft Dynamics 365 & IN:FASHION, CRÉATION GROSS benefits from:
- Greater flexibility – in design & production management
- Fewer manual processes – through smart automation
- Increased planning certainty – through improved capacity and inventory planning
- Optimised logistics – reduced warehousing costs, more efficient stock control
- Automated invoicing – error-free, customs-compliant processing
In short: The company is now better prepared for the future.
Success factor: Close and professional collaboration with SPH
Behind every successful ERP implementation is a strong team – and at CRÉATION GROSS, the collaborative partnership with SPH played a key role.
SPH contributed not only technical expertise but also a structured & pragmatic approach that enabled a rapid implementation.
-
Close coordination
Challenges identified and resolved early on -
Industry expertise
Best practices specifically for fashion & retail -
Agile methodology
Efficient, goal-oriented project management
The result? A tailor-made IT solution that simplifies processes, increases efficiency, and strengthens CRÉATION GROSS for the future.
The images used on this page were created using Artificial Intelligence / Midjourney and are for visual illustration purposes only. They are not directly related to CRÉATION GROSS or its actual business activities. The models shown are not wearing CRÉATION GROSS products.
From challenge to solution:
The ERP success story of CRÉATION GROSS
How does a company move from an outdated ERP system to a future-proof IT infrastructure?
In just 13 months, CRÉATION GROSS successfully automated processes, optimised inventory, and reduced logistics costs with Microsoft Dynamics 365 Finance & Operations and IN:FASHION by SPH.
Do you have any questions about this success story or are you considering (further) digitising your business?
Let’s start a conversation.
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