DIGITAL FASHION
& RETAIL DAYS
Less gut feeling. More margin.
Discover how AI and digitalization lead to better decisions – and a measurable impact on your bottom line.
An event for decision-makers who want straight talk.
No buzzwords. No reruns.
Just impulses that matter. Strategies that pay off.
And technologies that deliver results – not someday, but today.
- September 18 & 19, 2025
- Öschberghof Donaueschingen
Voices
There’s a reason people come back.
Those who speak here have been part of it – often more than once.
These voices show what the Digital Fashion & Retail Days are all about: relevance, exchange, and real-world perspective.
Authentic voices from the industry – direct, unfiltered, and honest.
🎧 What they say gets straight to the point – and makes you want to be part of it this year.
Note: All videos are recorded in German.
Speaker
Experience leading minds – honest, clear, and to the point.
No theorists take the stage at the conference day.
Instead, you’ll hear from people who take responsibility and drive change.
They share what works – and what doesn’t.
Expect relevance instead of rhetoric.
Insights that inspire action.
And ideas you can put to use right away.
Timeline
& Topics
Two days.
No buzzwords.
Just what matters.
Thursday, September 18, 2025
Networking Day & Masterclasses
The Thursday marks your entry into two focused days of relaxed networking, active sessions, and exclusive masterclasses.
The atmosphere: open, personal, and informal.
Perfect for exchanging impulses, making valuable connections, and diving deep into relevant topics.
The evening? A great opportunity to continue the conversation – no agenda required.
Networking Day Overview
Authentic exchange – relaxed, personal, and inspiring.
Whether on the golf course, on an e-bike, or over the first coffee:
Thursday’s kickoff brings you together with people who face similar questions and share similar responsibilities.
No rigid formats, no mandatory program.
Just space for real conversations – with a view of the Black Forest, by the way.
- 09:00 am Participant registration
- 09:45 am Welcome
- 10:40 am Start of golf tournament (9 holes)
- 10:45 am Guided mountain bike tour (approx. 90 minutes)
- 10:45 am Golf taster session
- from 2:00 pm Masterclasses hosted by event partners
-
from 7:00 pm Networking Night at the Öventhütte
Scheduled to end around 11:00 pm
Social Events
Decisions happen where people are in motion.
Whether on the golf course, in the saddle, or sharing a first smile at the tee – our social events create connections that go beyond the moment.
Active, high-quality, and approachable – the perfect setting for real exchange beyond the stage.
The selection of a social event takes place in advance – all activities are an official part of the program.
If the weather doesn’t cooperate, we have suitable alternatives ready.
Option 1:
Golf Challenge
A sporty start for all skill levels. The format is Texas Scramble in teams of two. Flights are assigned on site – based on participants’ handicap or level of play. The pace stays relaxed, with the focus on conversation and connection.
Option 2:
Golf Taster Session
Never played golf before? Perfect. In this course, you’ll learn the basics of chipping and putting – hands-on, engaging, and with an extra dose of fun. We provide the equipment; you just bring curiosity and comfortable clothes. Genuine exchange included.
Option 3:
Mountain Bike Tour
Not in the mood for drives and putts? Then hop on a bike. The guided tour takes you through the most beautiful parts of the region – with great views, plenty of conversation opportunities, and just enough pace to wake you up without breaking a sweat. Rental bikes are available. All you have to do is get on.
Master Classes
Built by doers.
Made for decision-makers.
Our masterclasses are not a side program – they’re a real added value of the Digital Fashion & Retail Days.
Partners open up their projects, share real-world experience, and show what works – and what doesn’t.
The list of sessions will be published around eight weeks before the event. Registration will be possible from then on.
Look forward to content with substance. To discussions that go deep. And to perspectives that reach beyond the stage.
Networking Night
An evening that connects.
Beyond small talk.
From 7:00 pm, the day’s agenda turns into an evening among like-minded people.
At the Öventhütte by the Öschberghof, a space opens up for real exchange – personal, respectful, and relaxed.
No volume battles, no stiff gala dinner.
Just a setting where conversations can continue – with time, relevance, and real impact.
Shuttle
Smoothly organized. So you can focus on what matters.
We take care of the details so you can focus on what really matters – the exchange, the inspiration, the experience.
The event hotel is the Öschberghof. All program elements – from networking to the main conference – take place in and around the Öschberghof. We therefore strongly recommend staying on site. Reserved room blocks are available for our guests.
Alternatively, we recommend the following hotels in the area:
For both hotels, we will provide a shuttle service to and from the Öventhütte on the Networking Day. Exact departure times will be shared with you in advance of the event.
Please note: Accommodation must be booked individually.
All recommended hotels are aligned with the event schedule and easy to reach.
Friday, September 19, 2025
Conference Day & Masterclasses
A day for straight talk and tangible results.
Friday is all about focus – not on glossy slides, but on substance.
Experiences, strategies, and honest insights into what AI and digitalization are already delivering today.
We’re still fine-tuning the final details.
Because what goes on stage shouldn’t just impress – it should spark something.
The final agenda will be published shortly.
Start of the conference day & keynote
Hosted by Prof. Dr. Jochen Strähle, Dean, Faculty of Texoversum
- 7:45 – 8:30 am
- Registration & Networking
- 8:30 – 8:45 am
- Opening & Welcome
-
Detlef Beiter
CEO | SPH
Prof. Dr. Jochen Strähle
Dean, Faculty of Texoversum | Reutlingen University
Shifting Economy – Seizing the Winning Opportunities
- 8:45 – 9:15 am
- Global Economic Interconnections and Their Impact on Our Economy – Capital Market Outlook 2025
-
Prof. Dr. Jan Viebig
CIO bei ODDO BHF
- 9:15 – 9:35 am
-
Peter Wienand
Senior Partner | Digital Global Head of IT Excellence bei Roland Berger
- 9:35 – 9:55 am
-
Nina Kristin Pütz
CEO at parfumdreams & Niche-Beauty.com
- 9:55 – 10:15 am
- Back to Success - Turnaround bei Wormland
-
Didi Axt
Member of the Executive Board (ad interim) at Wormland
- 10:15 – 10:35 am
-
André Soulier
CEO at Nayoki Performance
- 10:35 – 10:55 am
-
Panel Discussion
How Can Germany Get Back on Track?
Coffee Break
Customer Use Cases
Technology that works. Practice that delivers.
In just 15 minutes, our partners show what works – straight from real business cases and everyday operations.
- 11:15 - 11:30 am
- Sievers Group
- Rezolve AI
- 11:30 - 11:45 am
- WAIR AI
- TrueCommerce
- 11:45 – 12:00 pm
- SPH AG
- Textbroker
Lunch / Fingerfood
IT for Fashion & Retail
- 1:00 – 1:20 pm
- Microsoft Dynamics 365
-
Sebastian Schneider
Head of Consulting at SPH AG
Maik Martens
Partner Solution Architect at Microsoft
- 1:20 – 1:40 pm
- ERP for Fashion
-
Marc Cockings
Managing Director bei K3
- 1:40 – 2:00 pm
- Cyber Security
-
Stefan Beyler
Group CTO & Managing Director BoD bei Swash Group / Megabad
- 2:00 – 2:20 pm
- Präsentieren wie James Bond
-
Marc Armbruster
Managing Director at smartPerform
Real Success with AI Solutions in Practice
- 2:20 – 2:40 pm
-
Oliver Hein
Former COO at s.Oliver
- 2:40 – 3:00 pm
-
Wolfgang Schenke
Head of Excellence Center at SPH AG
Mitch van Deursen
CEO at Shoeby
- 3:00 – 3:20 pm
-
Arjan Maat
Former Head of International Sales at OPUS
- 3:20 – 3:40 pm
-
Panel Discussion
Making AI Work: What It Takes to Succeed in Real-World Operations
-
Eduard Vinokurov
CCO at SPH AG
Closing Remarks followed by Masterclasses
Recap
Full agenda. Bold opinions. Real insights.
The Digital Fashion & Retail Days 2024 were anything but a standard event.
Two days full of insights, impulses, and honest discussions about what truly drives the industry – from smart inventory management to the strategic role of artificial intelligence.
In attendance: decision-makers who shape rather than just listen.
Takeaway: ideas for repositioning fashion and retail – concrete, actionable, and business-focused.
Those who joined us in 2024 know:
This is where lasting impulses are born.
In 2025, we’re taking it further.
With new speakers, fresh perspectives, and even more practical insights.
Now is the right time to secure your spot.
Location
THE ÖSCHBERGHOF in Donaueschingen –
The 5-star resort in the Black Forest
From the very first year, it’s been our venue of choice.
Because high standards need a home – and excellence deserves a place that embodies it.
Clear design, calming atmosphere, and flawless service – on stage and beyond.
The Öschberghof is a business retreat, a place to feel at ease, and a space for ideas.
Whether in the conference hall, on the terrace, or at the bar: this is where focus happens.
And sometimes, the best idea of the day – over an espresso after dinner.
overnight stay
Stay overnight at the event location –
subject to room availability.
The Öschberghof serves as both event venue and accommodation. Rooms are limited, so please book early via the following link:
If the Öschberghof is fully booked, two great alternatives in Donaueschingen are available:
the Flair Hotel Grüner Baum and the
Concorde-Hotel am Flugplatz.
For guests staying at these hotels, we offer a shuttle service to and from the Networking Night – convenient and timely information will be provided.
Partners
& Sponsors
Relevant insights – powered by strong partnerships
More than sponsoring:
Our partners are not just logos on a slide.
They actively shape the content.
They demonstrate how technology works – with real use cases, measurable impact, and a clear focus on the essentials.
Sponsoring? No – Co-Creation.
Thank you for this partnership at eye level.
Together we shape the future of success in Fashion & Retail.
What started as a platform for exchange and innovation in 2020 has become a fixed date for decision-makers in Fashion, Sports & Lifestyle.
And for good reason.
Participation
Request
We’re delighted by your interest in the Digital Fashion & Retail Days 2025 at the Öschberghof in Donaueschingen.
The Digital Fashion & Retail Days are aimed at decision-makers from fashion, retail, and sports – people with responsibility who don’t settle for standard solutions.
Especially in times like these, we need places where real conversations can happen.
Open. At eye level. With purpose.
You received a personal invitation? Please enter your personal voucher code. Your participation will be confirmed immediately.
All other requests will be reviewed individually. After submitting the form, you’ll receive a personal response from the event team – usually within three working days.
Participation is free of charge. Travel and accommodation are at your own expense and must be organized independently.
