DIGITAL FASHION
& RETAIL DAYS
Less gut feeling. More margin.
Discover how AI and digitalisation lead to better decisions – and significantly boost your bottom line.
An event for decision-makers who value clear insights over empty phrases.
No buzzwords. No repetitions.
Just ideas that work. Strategies that pay off.
And technologies that deliver results – not someday, but today.
- September 18 & 19, 2025
- Öschberghof Donaueschingen
Voices
There’s a reason people come back.
Those who speak here have been part of it – often more than once.
These voices show what the Digital Fashion & Retail Days are all about: relevance, real exchange, and practical insights.
Authentic voices from the industry – direct, unfiltered, and honest.
🎧 What they say gets to the heart of the event – and makes you want to be part of it this year.
Note: All videos are recorded in German.
Speakers
Hear from top minds – honest, clear, straight to the point.
No theory on conference day.
Just people who lead, shape change, and make things happen.
They’ll speak openly about success – and setbacks.
It’s about relevance over empty talk.
The insights don’t end on stage.
They turn into strategies you can apply the next day.
Schedule
& Agenda
Two days.
No fluff.
Just what matters.
Thursday, September 18, 2025
Networking Day & Masterclasses
Thursday kicks off two focused days of relaxed networking, outdoor activities, and exclusive masterclasses.
The atmosphere: open, approachable, and informal.
Ideal for building new relationships and getting into topics that go beyond the surface.
And the evening? A great chance to continue the conversation – no agenda, just authentic exchange.
Networking Day Overview
Networking on equal terms – relaxed, personal, and inspiring.
Whether on the golf course, on an e-bike, or over the first coffee:
Thursday’s kickoff brings you together with people who face similar questions and share similar responsibilities.
No rigid schedules, no forced agendas.
Just space for real conversations – with a view of the Black Forest, no less.
- 09:00 AM Participant registration
- 09:45 AM Welcome
- 10:40 AM Start of golf tournament (9 holes)
- 10:45 AM Guided mountain bike tour (approx. 90 minutes)
- 10:45 AM Golf taster session
- from 2:00 PM Masterclasses hosted by event partners
-
from 7:00 PM Networking Night at the Öventhütte
Scheduled to end around 11:00 pm
Social Events
Where movement leads to meaningful decisions.
Whether on the golf course, in the saddle, or sharing a first smile at the tee – our social events create genuine connections that last well beyond the moment.
Active, high-quality, and approachable – the perfect setting for real exchange beyond the stage.
You’ll choose your preferred activity ahead of time – each is a fixed part of the programme.
And if the weather changes – no worries, we’ve got great alternatives lined up.
Option 1:
Golf Challenge
A sporty start for all experience levels. The format is Texas Scramble in teams of two.
Flights are assigned on site – based on participants’ handicap or level of play. The pace stays relaxed, with the focus on conversation and connection.
Option 2:
Golf Taster Session
New to golf? Perfect. This light-hearted intro session covers the basics of chipping and putting – hands-on, engaging, and with an extra dose of fun. We provide the equipment; you just bring curiosity and comfortable clothes. Genuine exchange included.
Option 3:
Mountain Bike Tour
Not into drives and putts? Then hop on a bike. This guided tour takes you through some of the most scenic parts of the region – with great views and room for conversation. Just fast enough to wake you up, slow enough to keep it fun. Rental bikes are ready and waiting. All you have to do is ride.
Boot Camp
From the doers.
For the decision-makers.
Our boot camp is not a side program. It is a real added value of the Digital Fashion & Retail Days.
Partners will open up their projects, share real-world experience, and show what works and what doesn’t.
We’ll release the full lineup about eight weeks before the event. Registration opens at the same time.
Look forward to content with substance. To discussions that go deep. And perspectives that resonate far beyond the stage.
Networking Night
An evening that creates real connections.
Beyond small talk.
From 7:00 PM, the day turns into an evening among peers.
At the Öventhütte near the Öschberghof, we set the stage for meaningful, relaxed conversations – personal, respectful, and inspiring.
No shouting over music. No stiff gala dinner.
Just a setting where conversations can continue – with time, relevance, and real impact.
Shuttle
Smoothly organised. So you can focus on what matters.
We take care of logistics, so you can focus on insights, connections, and the overall experience.
The event hotel is the Öschberghof and the location for all sessions – from networking to the conference itself. That’s why we recommend staying there – we’ve reserved a room block just for you.
Prefer to stay elsewhere? No problem. We recommend these nearby hotels:
For both hotels, we will provide a shuttle service to and from the Öventhütte on the Networking Day. Departure times will be shared before the event.
Please note: Accommodation must be booked individually.
All recommended hotels are aligned with the event schedule and easily accessible.
Friday, September 19, 2025
Conference Day & Masterclasses
A day for straight talk and actionable outcomes.
Friday is all about focus – not polished slide decks, but real substance.
Expect firsthand experiences, tested strategies, and honest insights into what AI and digitalisation can already deliver today.
We’re putting the final polish on the agenda.
Because everything that makes it onto the stage should not just inform, but inspire.
The final agenda will follow shortly.
Start of the conference day & keynote
Hosted by Prof. Dr. Jochen Strähle, Dean, Faculty of Texoversum
- 7:45 – 8:30 AM
- Registration & Networking
- 8:30 – 8:45 AM
- Opening & Welcome
-
Detlef Beiter
CEO | SPH
Prof. Dr. Jochen Strähle
Dean, Faculty of Texoversum | Reutlingen University

Shifting Economy – Seizing the Winning Opportunities
- 8:45 – 9:15 AM
- Economic Outlook 2026: Global Interdependencies and Their Impact on the German Market
-
Prof. Dr. Jan Viebig
CIO bei ODDO BHF

- 9:15 – 9:35 AM
- AI: Next Step Clean Core
-
Peter Wienand
Senior Partner | Digital Global Head of IT Excellence bei Roland Berger

- 9:35 – 9:55 AM
- (Female) Leadership as a Business Case: Shaping High-Performer Teams and Building Crisis-Resilient Companies through Modern Leadership
-
Nina Kristin Pütz
CEO at parfumdreams & Niche-Beauty.com

- 9:55 – 10:15 AM
- Back to Profit: The Turnaround at Wormland From Insolvency to a Successful Future
-
Didi Axt
Member of the Executive Board (ad interim) at Wormland
- 10:15 – 10:35 AM
- Opportunities Amidst the Upheaval of the Media Landscape
-
André Soulier
CEO at Nayoki Performance

- 10:35 – 10:55 AM
-
Panel Discussion
How Can Germany Get Back on Track?
Coffee Break
Customer Use Cases
Technology that works. Practice that delivers.
In just 15 minutes, our partners show what works – straight from real business cases and everyday operations.
- 11:15 - 11:30 AM
- Sievers Group
- Rezolve AI
- 11:30 - 11:45 AM
- WAIR AI
- TrueCommerce
- 11:45 – 12:00 PM
- SPH AG
- Textbroker
Lunch / Fingerfood
IT for Fashion & Retail
- 1:00 – 1:20 PM
- What ERP and AI Will Deliver in 2025 – with a Sneak Preview of 2026
-
Sebastian Schneider
Head of Consulting at SPH AG
Maik Martens
Partner Solution Architect at Microsoft

- 1:20 – 1:40 PM
- Fashion Forward: How K3 Accelerates Digital Transformation
-
Marc Cockings
Managing Director bei K3

- 1:40 – 2:00 PM
-
Hacked in High Heels:
What Fashion Brands Must Learn from Recent Cyberattacks
- TBD
- 2:00 – 2:20 PM
- Shrinkage Reduction through Smart In-Store Communication
-
Marc Armbruster
Managing Director at smartPerform

Real Success with AI Solutions in Practice
- 2:20 – 2:40 PM
- Supply Chain as a Success Factor: Insights from the Chinese Market
-
Oliver Hein
Former COO at s.Oliver
- 2:40 – 3:00 PM
- How Shoeby Achieves Double-Digit Growth with AI Year After Year
-
Wolfgang Schenke
Head of Excellence Center at SPH AG
Mitch van Deursen
CEO at Shoeby

- 3:00 – 3:20 PM
- Vendor-Managed Inventory with AI: The OPUS Example
-
Arjan Maat
Former Head of International Sales at OPUS

- 3:20 – 3:40 PM
-
Panel Discussion
AI in Practice – How to Set the Right Priorities
-
Eduard Vinokurov
CCO at SPH AG
Closing Remarks followed by Masterclasses
Recap
A packed agenda. Strong opinions. Real takeaways.
The Digital Fashion & Retail Days 2024 were anything but a standard event.
Two days full of insights, impulses, and honest discussions about what truly drives the industry – from smart inventory management to the strategic role of artificial intelligence.
Who joined us: decision-makers ready to act, not just listen.
What they took away: actionable ideas to reposition fashion and retail – focused, tangible, and business-minded.
If you were there in 2024, you felt it:
This is where lasting impact begins.
In 2025, we’re taking it further.
With new speakers, fresh perspectives, and even more hands-on relevance.
Now is the right time to secure your spot.
Location
THE ÖSCHBERGHOF in Donaueschingen –
The 5-star resort in the Black Forest
Since the very beginning, our venue of choice.
Because high standards deserve a home – and excellence needs a place that reflects it.
Clean design, calm energy, and flawless service on and off the stage.
The Öschberghof is equal parts business retreat, haven of well-being, and space for fresh thinking.
Whether it’s the conference hall, the terrace, or the bar: this is where focus happens.
And sometimes, the best idea of the day comes with your espresso –after dinner.
Where to Stay
Stay where the event takes place –
as long as rooms are still available.
The Öschberghof is both venue and accommodation. Room capacity is limited, so we recommend booking early via the link below:
Should the Öschberghof be fully booked, we’ve secured rooms at two comfortable nearby hotels in Donaueschingen:
the Flair Hotel Grüner Baum and the
Concorde-Hotel am Flugplatz.
For guests in those hotels, we’ll provide a smooth shuttle service to and from the Networking Night – reliable, easy, and with all details shared well in advance.
Partners
& Sponsors
Meaningful input – powered by strong partnerships
More than sponsoring:
Our partners are not just logos on a slide.
They actively shape the content.
They show what technology can do – with real use cases, measurable impact, and a focus on what matters most.
We don’t call it sponsoring – we call it co-creation.
Thank you for the trust and collaboration at eye level.
Together, we shape the future of success in fashion & retail.
What started in 2020 as a platform for exchange and innovation has evolved into an essential event for decision-makers from fashion, sports, and lifestyle – and for good reason.
Request
to Attend
We're glad you’re interested in joining the Digital Fashion & Retail Days 2025 at the Öschberghof in Donaueschingen.
This event is not public. Not random. But intentionally exclusive.
The Digital Fashion & Retail Days are aimed at decision-makers from fashion, retail, and sports – people with responsibility who are looking for more than standard solutions.
Now more than ever, we need places where real conversations can happen.
Open. At eye level. With attitude.
Have you received a personal invitation? Please enter your personal voucher code. Your participation will be confirmed directly.
All other requests will be reviewed individually. Once you submit the form, you’ll receive a personal response from our event team – usually within three working days.
Participation is free of charge.
Travel and accommodation are to be arranged and covered individually.