Guest Opinion by Prof. Dr. Jochen Strähle
Conclusion Digital Fashion Days 2022

Jochen has been accompanying SPH AG at the DIGITAL FASHION DAYS for a long time, and we were also able to win him as a moderator for this year’s congress.

Here is his personal conclusion:

“This is the third time that I have had the pleasure of moderating the Digital Fashion Days and I am sure that they have now acquired a unique reputation in the industry. And that SPH AG, with this event, has become one of the anchor points in the discussion and further development of the digital transformation of the fashion industry.“

Why is that?

„The Digital Fashion Days always follow a concept and a clear theme, which is developed in close coordination with the associated partners of the congress. In 2020, it was the digital transformation, in 2021 it was the design of corresponding new business models, and this year it is the supply chain. So we are not only addressing theoretical solutions, but also exchanging highly relevant expertise. This is where the Digital Fashion Days of SPH AG meet the pulse of time!

The authenticity, openness and transparency with which board members and managing directors talk about their companies and their own challenges is unparalleled: Each partner and congress participant comes from a different background and yet it is precisely this professional exchange and diversity that provides new inspiration and thus also enable new approaches to solutions.

The Digital Fashion Days are not just about glossy company presentations, they are the platform and meeting place for our industry to come together and develop solutions for the future. It is this intimate atmosphere that makes the exchange at the highest level possible. And it is the enormous diversity of the fashion industry that is presented here in one place. The line-up, the ambience and the organisation are at the level you would expect from a market leader in fashion IT. The fact that SPH AG will soon become the market leader for fashion congresses is an additional effect.

You need to be able to rely on your partners, whatever the situation. In terms of themes, Digital Fashion Days will highlight that the complexity of our industry, fashion and the fashion business, is becoming increasingly difficult to manage: ever-changing consumers, new technologies and changing geopolitical situations. Agility and flexibility are the order of the day. Sometimes companies can no longer manage this complexity on their own. It is important to share ideas and look each other in the eye. That is Management & Partnering in our industry 2022. This is exactly what the Digital Fashion Days and the Digital Tech Days of SPH AG make possible. See you again. Your Jochen Strähle.”