Underwear
Customised processes for a sensitive market segment
The development and marketing of underwear is one of the most demanding tasks in the fashion industry. This is because products products worn directly on the skin must meet high standards of comfort, material quality, and fit. At the same time, manufacturers are required to cover an enormous range of body shapes and sizes – with systems capable of mapping variant logic and sizing structures precisely and efficiently.
Fine fabrics such as lace, silk or microfibre place particular demands on processing and care. This also applies to functional requirements, for example in the sportswear or loungewear sector. Added to this is the need to present sensitive products in a discreet and brand-appropriate way – across all channels and for specific target groups. Sustainability, cultural differences and short fashion cycles further increase market dynamics.
SPH recognises these challenges from many years of experience and, with IN:FASHION, offers a solution that meets all these requirements as standard – scalable, flexible, and ready to support your product diversity.
Whether cup size, style variation or strap length: IN:FASHION systematically maps complex size and variant logic and thus enables efficient planning and a reduction in returns.
Lace, silk or microfibre - delicate fabrics have specific requirements. Our solution supports you with precise planning, storage and processing.
Thanks to integrated workflows and end-to-end processes, you can quickly implement design changes and bring new models to market faster.
Integrated testing processes, sustainability labelling and transparent supply chains support responsible and modern production.
Underwear is complex. However, your processes should not be.
We’ll show you how you can manage sensitive materials, precise fits and short cycles with an ERP solution that is precisely tailored to the underwear segment – scalable, efficient and future-proof.
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