Event Review
Digital Fashion & Retail Days 2025
New perspectives. New technologies. New opportunities.
From 18 to 19 September 2025, the industry met for the sixth consecutive year at the Öschberghof in Donaueschingen to discuss economic developments, digital opportunities and new customer experiences. The event was hosted by SPH AG, which once again teamed up with partners to create a format that combines thinking and action.
Between market change and digital awakening
This year, discussions revolved around one central theme: How can companies redefine their strengths in times of global uncertainty? Jan Viebig from ODDO BHF took a sober look at the economic realities shaped by interest rates, currency fluctuations and trade conflicts. However, the subsequent contributions made it clear that these realities also present opportunities. Didi Axt impressively demonstrated how change can be successful when companies are prepared to question old patterns. Success comes when decisions are made consistently and teams are empowered to take responsibility. His message: transformation is not a project, but an ongoing process.
The new client
Nayoki used clear facts to illustrate what is evident in the sales figures. Today’s customers shop digitally, spontaneously and are socially connected. Platforms such as TikTok and Instagram have long since become sales rooms where inspiration and purchase are just a few clicks away. The brand lives where dialogue takes place, not in the shop window, but in the feed. This changes the role of retailers: they have to react faster, communicate more authentically and use data as a compass.
Technology as a partner
The development of technology from a tool to a partner was a common theme in many of the presentations. Michael Vogler from SPH AG described how modern systems enable growth when they no longer think in terms of data silos, but instead connect processes with one another. SPH and Microsoft demonstrated how artificial intelligence is becoming an integral part of everyday working life, not as a promise for the future, but as a productive reality. Copilot, automation and intelligent analysis create space for strategic decisions and strengthen operational excellence. K3 Fashion Solutions demonstrated that digitalisation in the fashion industry has long meant more than just new software. When design, production and sales are brought together on one platform, transparency is created across the entire life cycle of a product, from the initial idea to the sales floor.
Intelligent areas, better results
smartPerform demonstrated how the physical shopping experience is changing. Instead of relying on discounts, the technology uses targeted signals at the point of sale. Screens in the store show products in a new context, respond to stock levels and encourage purchases. The effect is measurable: fewer markdowns, higher sales and a surprising shopping experience.
From planning to restocking
Oliver Hein made it clear that efficiency and flexibility are not mutually exclusive. Those who have an overview of demand, production and logistics can increase not only margins but also freedom of action. This became particularly clear in the contribution from SPH and WAIR, where artificial intelligence is becoming an active part of operational business. Digital employees analyse data, make decisions about subsequent deliveries and optimise inventories automatically, precisely and with the ability to learn.
Exchange and inspiration
In addition to the programme, there was plenty of time for discussions, sharing ideas and making new contacts. Whether during dinner at the Öventhütte, in the lounge or during breaks, the atmosphere was characterised by openness and curiosity. Many took the opportunity to exchange experiences and turn food for thought into concrete projects.
Knowledge in motion
The partner masterclasses were once again a special feature of the event. In small groups, participants explored topics such as data-driven planning, sustainability and the practical application of AI. The combination of dialogue, practical examples and honest testimonials made them a lively part of the event programme.
Conclusion
The Digital Fashion & Retail Days 2025 showed how much movement there is in the industry. Companies that see technology as part of their culture set standards, not through speed, but through relevance. The two days full of energy, insights and encounters made it clear: the future of retail is created where knowledge is shared, responsibility is taken and new paths are tried out.
The strong partners of Digital Fashion & Retail Days 2025
An event like Digital Fashion & Retail Days thrives on people who believe in ideas and work together to make them a reality. Once again this year, our partners played a key role in making the event a place for exchange and inspiration. With their commitment, diverse range of topics and fresh ideas, they enrich the industry and show how powerful collective thinking and action can be in promoting innovation. We would like to express our sincere thanks to all our partners for their valuable cooperation, open dialogue and trust in breaking new ground with us. Together, we have once again proven in 2025 what can be achieved when knowledge is shared and the future is actively shaped.
